Smile Design (Hollywood Smile)

Smile design plans the shape, length, colour and midline of the visible teeth together with the gum line and the face, then delivers that plan with whichever treatments it actually requires - whitening, bonding, veneers, crowns or alignment.

Medically reviewed by Dentist Tuğçe Arslan Founding Dentist

What Is Smile Design?

Smile design is not a single treatment. It is a plan: deciding, before any work begins, what shape, length, colour and arrangement your front teeth should have, and then choosing the treatments that will get there.

The reference points are not the teeth alone. The line of your lip when you smile, how much gum shows, the midline of your face, the shade of your skin and the way you speak all feed into the plan. Teeth designed in isolation from the face look like teeth that were designed in isolation from the face.

That is also why smile design is not the same as "getting veneers". Veneers may be part of the answer, or the answer may be whitening and two bonded edges. Deciding that honestly is the work.

A good design is one nobody identifies as dental work. If people notice the teeth before they notice the person, something in the plan went wrong.

What Is Digital Smile Design (DSD)?

Digital smile design means planning the result on screen before touching a tooth. Photographs and a short video of you talking and smiling are combined with an intraoral scan, and the proposed shape and proportions are drawn onto that record.

The video matters more than people expect. A static photograph shows the teeth at rest; it does not show how far the lip travels when you smile, which is what determines whether a tooth length looks right in real life. Designing from photographs alone is how teeth end up looking correct in the mirror and wrong in conversation.

The digital plan is a proposal, not a promise. It is discussed with you, adjusted, and only then translated into a physical try-in in your mouth.

Digital design also makes the conversation concrete. Instead of describing an outcome in words, we look at it together and you say what you do and do not want.

Smile design assessment in Kuşadası
Planning is carried out alongside clinical and radiographic assessment.

Treatments Used in Smile Design

A smile design plan usually combines two or three of the following. Which ones depends entirely on the starting point.

Laminate Veneers

Thin ceramic shells bonded to the front surface. They correct colour, shape and moderate gaps while removing very little tooth tissue. See laminate veneers.

Zirconium Crowns

Full coverage, used where a tooth has lost substance, has been root treated or is too deeply discoloured for a veneer to mask. See zirconium crowns.

Composite Bonding

Composite is added directly to the tooth in a single visit. It is the most conservative option — usually nothing is removed — and it is reversible. It does not last as long as ceramic and it stains over time. See bonding.

Teeth Whitening

Where the teeth are well shaped and only the colour is the problem, whitening alone may be the whole answer. It is also done before ceramic work, so the permanent restorations are matched to the final shade. See teeth whitening.

Gum Contouring

Where too much gum shows when you smile, or the gum line is uneven, reshaping the gum can change the appearance of the smile more than anything done to the teeth. See gum contouring.

Orthodontics and Implants

Where teeth are significantly crowded or rotated, moving them is better dentistry than grinding them down to disguise the position. Clear aligners can create the alignment first, so that any subsequent restorations are thinner and less tooth is removed. Where a tooth is missing, an implant restores the foundation before the aesthetic work begins. Neither is a detour — both mean less irreversible treatment overall.

Which Restoration for Which Case?

Method Used when Tooth tissue removed
Composite bonding Small chips, uneven edges, narrow gaps Usually none
Laminate veneers Colour and shape correction, moderate gaps Minimal
Zirconium crowns Heavy loss of structure, root-treated teeth, deep discolouration More
Teeth whitening Well-shaped teeth that are simply dark None

The rule we work to is simple: choose the option that removes the least tooth tissue and still solves the problem. Anything more than that is not a better result, it is a more expensive one.

The Stages of Treatment

Examination and records. Clinical examination, X-rays, photographs and a video of you speaking and smiling. Gum health and any decay are assessed first; aesthetic work is not built on an untreated foundation.

Digital design. The proposed shape, length and proportions are drawn on your own images and reviewed with you.

Mock-up. The agreed design is transferred into your mouth in temporary material, so you can see it in three dimensions rather than on a screen.

Adjustment. Changes are made at this stage — length, width, edge shape, the amount of tooth showing.

Preparation. Only once the design is agreed are the teeth prepared, and only to the extent the chosen restoration requires.

Laboratory stage and fitting. The restorations are made, tried in and, when the fit and shade are right, bonded.

Review. The bite and the gum are checked after fitting. Where clenching is a factor, a night guard is made to protect the work.

Shade selection for smile design
The shade is chosen alongside the neighbouring teeth and the patient's complexion.

The Mock-Up: Seeing It Before You Commit

The mock-up is the single most important appointment in a smile design. Temporary material is placed over your unprepared teeth so you can see, in your own face, what the plan actually looks like.

You can talk with it, smile with it, photograph it and show it to somebody whose opinion you trust. Almost every meaningful adjustment we make — a slightly shorter central incisor, a softer edge, a less bright shade — comes out of this appointment rather than the digital design.

It is also the point at which a patient can decide the change is more than they wanted, and step back, having lost nothing.

Saying what you dislike at the try-in stage is in your interest. An objection not raised then is far harder to correct once the permanent restorations have been bonded.

Who Is Smile Design For?

Common reasons patients ask about it:

  • Unhappy with tooth colour, where whitening has not been enough
  • Chips, wear or uneven edges on the front teeth
  • Gaps between the teeth (diastema)
  • Teeth that look different lengths
  • Too much gum showing when smiling
  • Old crowns or bonding that no longer match

It is not for everyone. Active gum disease, untreated decay and uncontrolled clenching all need addressing first — restorations placed on top of those problems fail early. Nor is it for someone who wants a specific celebrity's teeth: what suits one face will not suit another, and the honest answer at the consultation is sometimes that less treatment would look better.

Age is not a limit, but expectations are worth discussing. A design that suits a face at 30 is not automatically the design that suits it at 60, and matching the natural ageing of the rest of the mouth is part of a good plan.

Coming to Turkey for Smile Design

This is the treatment patients most often travel for, and it is also the one where a rushed schedule does most damage. The laboratory stage and the mock-up cannot be compressed without giving up the two things that make the result good.

For a front-section design in ceramic, allow around seven to ten days in one stay: records and digital design at the start, mock-up and adjustment in the middle, preparation, laboratory work and fitting at the end. Whitening, if it is part of the plan, is done first so the ceramics are matched to the final shade.

Where gum contouring is included, the tissue needs a few weeks to settle before permanent restorations are made. That case is better planned as two visits than squeezed into one — and we will say so rather than promise a single-trip result we cannot stand behind.

Send photographs of your smile, close-ups of your front teeth and any recent X-ray on WhatsApp before you travel. We can then tell you what is realistic, roughly what it involves and how many days to allow, before you book anything.

Living with Your New Smile

For the first days after bonding, the teeth may feel slightly different in the bite and can be sensitive to cold. Both usually settle within a week; anything that still feels high after a few days needs adjusting.

Ceramic does not whiten, so plan any whitening of your remaining natural teeth before the restorations are made. Composite bonding does stain, and benefits from professional polishing at your check-ups.

Clean between the teeth every day. The junction between restoration and tooth is where problems start, and floss or an interdental brush is the only thing that reaches it.

If you clench or grind, wear the night guard. It is the cheapest insurance on the work.

How Long Does It Last?

With good hygiene and regular check-ups, ceramic restorations commonly last ten to fifteen years or more; composite bonding is shorter-lived and is expected to be refreshed. What ends a restoration is rarely the material.

What determines the lifespan:

  • Gum health. Recession exposes the margin of a restoration and changes how it looks long before it fails mechanically.
  • Interdental cleaning. The restoration does not decay; the tooth underneath can.
  • Clenching and grinding. The most common cause of chipped ceramic, and the most preventable.
  • Regular check-ups. Small margin problems are repairable; ignored ones are not.
  • Hard habits. Ice, nutshells and opening things with your teeth end restorations early.

Restorations are not permanent in the way a granite worktop is permanent. They are dental work with a service life, and they are maintained, not forgotten.

How Much Does Smile Design Cost?

There is no single price, because smile design is a plan rather than a procedure. Two patients who both want "a nicer smile" can need entirely different treatments at entirely different costs. The figure follows the plan, and the plan follows the examination.

What determines the cost:

  • How many teeth are included. The number of teeth visible when you smile varies from person to person — six for one patient, twelve for another.
  • Which restorations are used. Bonding, veneers and crowns differ in laboratory work and material cost.
  • Preparatory treatment. Gum treatment, root canals, decay or implants are separate items.
  • Whether gum contouring or orthodontics is part of the plan.
  • The number of try-ins. Front teeth may need more than one.

This is why a price given over the phone, or a fixed package price for "a full smile", tends to be misleading. A package quoted before an examination has to assume the simplest possible case — and if your case is not the simplest, either the price changes or the treatment does.

Send us photographs and any X-ray on WhatsApp and we can give you a realistic range and tell you what the plan is likely to involve, before you commit to travel.

How Long Does Treatment Take?

It depends entirely on which treatments the plan uses:

  • Whitening and small corrections: usually a few appointments, completed within a week.
  • Shaping with bonding: most often a single appointment.
  • Front-section design in veneers or zirconia: examination and digital design, mock-up, preparation, laboratory stage and fitting — typically spread over two to three weeks.
  • If gum contouring is added: a few weeks are allowed for the tissue to settle; the permanent restorations follow afterwards.
  • If orthodontics or implants are needed: the timeline is measured in months.

Nothing about that list can be honestly shortened by skipping the mock-up. It is the step that separates a design you approved from one that was decided for you.

Is Smile Design Harmful?

In itself, no. The risk lies in doing more than the case requires.

  • Preparing healthy teeth for crowns when veneers or bonding would have done.
  • Treating teeth that only needed whitening.
  • Building restorations over untreated gum disease or decay.

Enamel does not grow back. Every millimetre removed is permanent, and a tooth prepared for a crown will need some form of restoration for the rest of its life. That is an acceptable trade when the tooth needed it — and a poor one when it did not.

This is why we assess radiographically and discuss the least invasive option that solves the problem, even when a patient arrives asking for something more extensive. Declining to over-treat is part of the job.

Well-planned, well-fitted restorations on healthy foundations are safe and long-lasting. The variable is the planning, not the ceramic.

Common Mistakes in Smile Design

Most disappointing results come from a short list of avoidable errors:

  • Choosing the shade without reference to the complexion. A very bright tone that looks good in isolation reads as artificial on some faces. Shade should be judged in daylight, with the face.
  • Not setting tooth length against lip movement. A length that looks right with the mouth open can be short or long when smiling — which is why a video matters as much as a photograph.
  • Ignoring the gum line. Even perfectly made teeth look unbalanced if the gum contour is uneven.
  • Never assessing the lower teeth. Lower teeth show when speaking and smiling; plans that look only at the upper arch age badly.
  • Skipping the mock-up. Approving a result you have only seen on a screen.
  • Treating more teeth than show. A full arch prepared where six teeth were visible.

None of these are material failures. They are planning failures — and every one of them is caught at the mock-up if the mock-up is done properly.

Smile Design in Kuşadası

Beyaz Oral and Dental Health Clinic is located in the Cumhuriyet district of Kuşadası, with five treatment units. The intraoral scanner used for digital design and the imaging used for planning are both on site. The clinic holds the International Health Tourism Authorisation issued by the Turkish Ministry of Health.

The first examination and the treatment plan are carried out personally by our founding dentist, Tuğçe Arslan. Which treatments a smile design should include — and, just as often, which it should not — is decided at that assessment rather than from a price list.

Because smile design involves a laboratory stage and at least one try-in, appointment dates are agreed with you before treatment begins. Kuşadası is busy in season, so planning the sequence in advance makes the process easier for both sides, particularly if you are travelling in.

To find out what is realistic for your teeth, a short examination is the place to start. Use the form on this page, write to us on WhatsApp or call us directly. Photographs of your smile and any existing X-ray sent on WhatsApp speed up the initial assessment.

The information on this page is general in nature and does not replace an examination. A treatment plan suited to you is determined after clinical and radiographic assessment.

Before & After

Smile Design Before and After

The images below are examples of smile design carried out at our clinic. They show the effect of adjusting tooth length, the midline and the gum level on the smile as a whole. Every face and every expectation is different, so results vary from person to person.

Smile Design (Hollywood Smile) Smile Design (Hollywood Smile)

Case Examples

From plans completed with whitening alone to comprehensive designs combining veneers and gum contouring, these images show a range of situations. They are shared for information only; your own plan is designed digitally and tried in your mouth as a mock-up before anything is prepared.

Smile Design (Hollywood Smile) Smile Design (Hollywood Smile)
Frequently Asked Questions

Smile Design (Hollywood Smile)

Are smile design and a Hollywood smile the same thing?

Not quite. Smile design is the planning process: we analyse your facial proportions, lip line, gum contour and tooth shape and design a result that suits your own face. A Hollywood smile is one possible outcome of that process, the very bright, uniform look. Most of our patients ask for something less conspicuous, a smile that no one identifies as dental work. The planning is the same in both cases; only the target you choose differs, and you decide that with the mock-up in front of you.

Is digital smile design (DSD) a separate treatment?

No, it is a planning method, not a treatment in itself. We take photographs and a video of you speaking and smiling, scan the teeth digitally and design the new shapes on screen against your own facial reference lines. The benefit is that you see and approve the plan before anything is touched, and that the laboratory works from a design rather than from a description. The actual treatment that follows is still veneers, crowns, orthodontics, whitening or gum contouring, in whatever combination the plan calls for.

Can I see the result before anything permanent is done?

Yes, and we consider this step essential. From the digital design we produce a mock-up, a thin trial layer placed directly over your untouched teeth without any adhesive or preparation. You can look at it in a mirror, speak, smile, photograph it and take a day to think about it, and it comes off in minutes. Anything you dislike is changed at this stage, on the design, not on your teeth. Only when you approve the mock-up do we move to the definitive work.

How much of my tooth is removed?

As little as the case allows, and that is a decision we make with you rather than for you. Where the teeth are well aligned and only shape or colour is to change, thin veneers often need a few tenths of a millimetre, and in selected cases none at all. Where teeth are rotated, crowded or already crowned, more preparation is unavoidable, and in those situations we will usually suggest aligning the teeth orthodontically first so that less tooth has to be removed afterwards. We show you the planned reduction on the mock-up before you agree to anything.

Are laminates or zirconia right for me?

They answer different problems. Laminate veneers are thin ceramic shells bonded to the front surface; they preserve the most tooth substance and give the most natural translucency, and they suit teeth that are sound but discoloured or misshapen. Zirconia crowns cover the whole tooth and are chosen where the tooth is heavily filled, root-treated, fractured or carrying a large old restoration, and where more strength is needed. Many smiles end up combining both, laminates at the front and crowns where the tooth demands it. We decide after examining each tooth individually.

How long does a smile design take?

For patients travelling to us, the usual pattern is two visits. The first covers the examination, records, digital design and mock-up, and you leave with temporaries in place; that takes three to four working days. After a break of one to three weeks, the second visit is for trying in and bonding the definitive restorations and takes a further two to three days. If orthodontics, gum treatment, implants or root canal work are needed first, the overall timeline is longer and we set out the stages in writing before you book your flights.

Is the procedure painful?

The preparation is carried out under local anaesthesia and you feel pressure and vibration rather than pain. Where the reduction is minimal, some patients prefer to have it done without anaesthetic at all. Afterwards, sensitivity to cold for a few days is common while the temporaries are in place and settles once the definitive restorations are bonded. If you are anxious about dental treatment, say so at the consultation; we work in shorter appointments, explain each step, and sedation is available for those who want it.

How long do the restorations last?

With good care, ceramic veneers and crowns commonly serve ten to fifteen years and often longer. What actually determines their lifespan is rarely the ceramic: it is the health of the gum and the tooth underneath, and the forces acting on them. Grinding is the most frequent cause of failure, which is why we make a night guard for anyone who clenches. Daily interdental cleaning, regular check-ups and not using your front teeth to open things add years. A chipped restoration can usually be repaired or replaced individually rather than redoing the whole smile.

Does smile design correct crooked teeth?

It can conceal mild irregularity, but it does not straighten teeth. Covering markedly crooked teeth with ceramic means removing a great deal of healthy tooth substance to create the illusion of alignment, and the result is thicker, less natural restorations on weakened teeth. Where the misalignment is more than slight, we will recommend aligners or braces first and then a much more conservative ceramic phase afterwards, often only a few thin veneers. That route takes longer and preserves far more of your own teeth, and we will tell you plainly when we think it is the better choice.

Too much gum shows when I smile. Can that be corrected?

Yes, and the right correction depends on the cause. Where the gum simply covers too much of the tooth, a gum contouring procedure with a laser or fine instruments exposes the natural crown length, healing within one to two weeks. Where the bone sits too high, a small surgical crown lengthening is needed. Where an overactive upper lip is responsible, a small dose of botulinum toxin softens the lift temporarily. And where the upper jaw itself is positioned too low, orthodontic or surgical treatment is the honest answer. We measure and photograph the smile at the consultation and tell you which of these applies.

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